Search Engine Optimisation

Getting Seen On Search Engines

Posted on September 20, 2013 ยท Posted in Web Design

Search engines directly affect how many hits a website gets – the higher up the rankings you are, the more chance your website has of getting noticed. These essential tips will help you get your website seen.

1. RESEARCH

research the terms that your customers use, understand how they search and utilise these keywords in your strategy.

2. DON’T CREATE FOR GOOGLE

Don’t create your website for Google; create it for your users. A good user experience is a great way to improve your rankings.

3. CONTENT IS KING

The content on your pages should read naturally, don’t stuff in lots of keywords. use them only as often as you would speak them or include them in an essay.

4. ACCESSIBILITY

Ensure your content is accessible to search engines. If you content isn’t readable in the generated HTML code, it won’t get indexed.

5. ADD VALUE

Create compelling content you are proud of. If you think what you are producing is good, it’s likely others will link, share and comment about it.