Search Engine Optimisation

Designing A SEO Friendly Website

Posted on April 25, 2014 · Posted in Web Design

Without a doubt every website needs to be Search Engine Optimised (SEO). Whether it’s for attracting more traffic to getting ranked higher on a search engine results page, SEO plays an important role.

Building a SEO friendly website means the incorporation of search engine set standards for targeting the best user performance possible.

The following tips will help you design a SEO friendly website.

1. USE OF IMAGES

Add quality images to the main page of the site and also the various sub pages. Some people may might not be aware of this, but search engines like Google, Yahoo & Bing will index your images. Integrating images on a web page can have a positive effect on the website’s search ranking. Images alone will not move a website up the rankings, but they do have influence in the overall process of how the search engine crawlers determine whether or not a website is valuable or not. So, carefully pick quality images that contribute to the look, design and SEO potential of your website.

2. WEBSITE STRUCTURE

When a website is designed, it is important to take into consideration how much or how little text is presented, whether or not the look of the website is cluttered, if there are any broken links, and so on. The website itself should be organised effectively not only for visitors, but also for the search engine crawlers that analyse the value of the website.

3. AVOID USING FRAMES

Do not use frames on the page. Frames might contribute to the design you want, but the search engine spiders might find indexing the website difficult when frames are used. Not using frames just might be far better strategy when hoping for the design of the website to aid in boosting the search engine result.

4. USE EFFECTIVE KEYWORDS

Weaving in quality keywords is a must or else the website is going to be limited in terms of its SEO potential. While there will always be new and unique innovations discovered when trying to improve the connection between quality web design and SEO, there will also be certain things that really do not change. The fact is that people searching information online will type in keywords into the search engines. Effective research must be performed to determine what are the top keywords related to a specific topic. Then, these keywords must be properly weaved into the content of the website.

5. NEVER USE FLASH

Try to avoid using flash. Yes, flash does have quite a number of benefits to it, but it also has a host of drawbacks. For those interested in seeing a website move up the search engine rankings, cutting down or eliminating flash might be the best strategy.