Search Engine Optimisation

Basics Of Search Engine Optimisation

Posted on June 29, 2013 · Posted in Web Design

When you have made the decision to start an online business there is much more to your business than just creating and building an incredible website. No matter how flashier and inviting your website happens to be, people will not visit it if they do not know it’s there. There are a quite a few different ways to help attract people to your website however the most popular method is search engine optimisation. This process can be defined as optimising in improving the ranking of your site in the search engines so that it will appear in more of the results for different key words. The following information will go over a few basic ways to help make your website a little friendlier to the search engines.

The first thing that you should do when you’re looking to employ search engine optimisation tactics on your website is look at the title tags. These will be found in your header and will tell the browser that you’re using what title is going to be displayed when the page is open. When you’re creating title tags you should make sure that keywords that you are attempting to target on to that page since it will be a great help in letting the search engines know in what way your content relates to it.

If you have put any images on your site you are going to need to use the alt attribute in order to describe the image. This is going to give you the chance to be able to reinforce as well as target specific keywords.

When you’re creating a website you also want to make sure that the name of your URL will reinforce the keywords that you’re trying to target. For example if you’re looking to target large dogs are the focus of one of your websites you’ll want to make sure that some kind of keyword relating to large dogs is used your URL.

One of the most important things that you can do to make sure that your website is properly optimised for the search engines is that you make sure that you have good quality content on your website. Even if you do all of the other tactics that you an employee with search engine optimisation if your website is not providing quality information to visitors you’re not going to get a lot of traffic to your website. Always make sure that your content is interesting to the readers you’re looking to attract.