When used strategically, platforms like Facebook & Twitter are great for drawing attention to your work.
1. CRAFT YOUR PROFILE
What ever social medium you’re using, make sure that you’re profile clearly states who you are and what you do. Humour is good, but not at the expense of clarity. This is also the ideal place to link to your website, so make sure it is included.
2. WHAT YOU SAY
When you post, say something interesting. Don’t share every mundane detail of your life, and don’t constantly blast your web address – it should be in your profile text (see 1). Post inspiring links, join in discussions and be part of the community in the field you work.
3. REFLECT YOUR BRAND
Use your avatar or profile image, wallpapers, background theme and any other customisation opportunities to reflect the look and feel of you & your brand, if you have one. Craft the impression your social media accounts give so that they chime with your overall creative style.
4. BE PROFESSIONAL
Remember, you are doing this to promote yourself and your work, so make sure your posts and the expressions you use stay within the bounds of professionalism. This doesn’t mean you have to be boring, but gossip, ranting, swearing and arguing are not job winners…
5. CRAFT EACH POST
Try and think of innovative ways of using your social media accounts. can you say something in a clever way? Maybe you could use a series of posts along with images to create a narrative. if you can engage people each time you post you’re on to a winner.
6. STAY POSITIVE
What bothers people most about social media? It might just be all negativity. Always resist the temptation to moan. It will pass, and then you can post something fun, share information that could really help another person, or give somebody a much needed shout out.