Social media can bite you back if you’re not careful. Here are eight temptations to avoid social media suicide at all costs.
We’ve all seen it – social media used to generate traffic and sell goods and services. While it is grate to tell potential clients about new work you’ve posted and projects you’re excited about, be wary of pushing to hard, or spamming. And remember, if selling turns them off, begging will make them run a mile.
2. SHARING TO MUCH RANDOM STUFF
If you’re a designer talk about design, link to design work, and live a designer’s online life. Even if it’s relatively inane for example “I like this poster design…“, as long as your posts are in keeping with your social media persona as a designer worth listening to, you won’t come across as being dull.
3. FORGET QUALITY
There’s a lot of noise on Twitter and Facebook, and you will want to be part of it. The trick is to ensure the posts you make and the links you share are appropriate for the audience you’re trying to impress. So keep the quality up.
4. GET DISTRACTED
Keeping up to date with the industry, scouting for work, and contributing to your social media circles is great, but don’t let it become a distraction. People who are constantly posting give the impression that they are not doing much work. After all, you want potential clients to think you’re in demand and that your time is valuable.
5. AIR YOUR DIRTY LAUNDRY
There has be a number of high profile cases in recent years of people taking disputes onto Twitter. I recommend keeping all business related communication to private channels. After all, professional reputations can be irreparably damaged in public online punch-ups.
6. IT’S NOT PERSONAL
Though plenty of other people will be using social media as private individuals, you are using it to promote yourself and your work. If you receive constructive criticism, take it gracefully but if you get abuse ignore it rather than engaging with it. And don’t take it personally if people don’t follow you back or happen to unfollow you. It happens all the time on social media.
7. DON’T FORGET TO CONNECT WITH THE RIGHT PEOPLE
It goes without saying, but be sure to follow the brightest lights of the industry your in. Whether they’re individuals or blogs make sure your in with the crowd you’re looking to impress.
8. ALWAYS RESPECT YOUR CLIENTS
Don’t talk about client jobs unless you’re promoting your work in a positive light. Whining about tight deadlines or, even worse tight cash is a big no no. And whether you’ve signed a non-disclosure agreement or not, always respect your clients’ trade secrets and never share any sensitive information.