If you want to build a following on Twitter, you need to dedicate time every single day. No exceptions. Here’s a quick little Twitter check-list I put together to help you use your time both efficiently and effectively, enabling you to move onto other aspects of your business.
1. RESPOND TO MENTIONS AND DIRECT MESSAGES ASAP
People are on social media because it’s an instant form of communication. When somebody asks you a question, they are looking for an answer within a few hours and if you don’t give it to them, they will look elsewhere.
2. TWEET AT LEAST TWO COMPANY RELATED TOPICS DAILY
A company related tweet is a tweet with a link directing people back to your website, or somewhere related to your business. Remember to use relevant hashtags so people actually see the tweet!
3. TWEET AT LEAST THREE INDUSTRY RELATED ARTICLES DAILY
You can’t just tweet about your company all day or people will get annoyed. You need to make sure you are posting things that will be either helpful or interesting to your target audience. People love things like how to articles or interesting industry related videos. Draw people to your brand by showcasing other companies and bloggers! Featuring bloggers will also encourage them to feature you back. It’s great to make friends with other businesses on social media and help each other out.
4. ENGAGE WITH AT LEAST FIVE POTENTIAL CUSTOMERS DAILY
Use Hootsuite to follow keywords that are relevant to the people you are trying to target. If you are a restaurant, keep tabs on people talking about food or eating out in your area. Don’t be afraid to start up conversations! It can be something as simple as asking someone which wine they decided to pair with the delicious looking meal they posted. Remember, build relationships. It’s called social media for a reason.
5. THANK ALL OF YOUR FOLLOWERS DAILY
Give each new follower a warm welcome and show them you genuinely appreciate their support.
6. SHOUT OUT TO A COUPLE OF INFLUENCERS IN YOUR INDUSTRY
An influencer is a person within your industry who has a lot of followers that listen to what they have to say. Remember, you don’t want to spend all of your time trying to get these people to notice you because the reality is, they don’t really care about you. But if you make an effort to reach out to a couple of influencers a day, eventually someone may retweet you, which means all of their followers will see what your company has to say.
7. FOLLOW/UNFOLLOW PEOPLE
You don’t necessarily need to do this on a daily basis, but I would recommend looking for a few new people to follow every couple of days. Be strategic! Remember the quality of people is more important than the quantity.
WHEN SHOULD YOU LOG ON?
I would recommend signing onto Twitter first thing in the morning and then once again at the end of the work day. If time allows, try to be active during the lunch hour as well.
TIP: It’s very helpful schedule content to go out on a regular basis, using a platform like Hootsuite. However, don’t think this is a way to get out of being active online every day. You don’t want your account to seem automated because your followers will feel like you don’t value them.
Remember, social media takes time and dedication. You will get back what you put in! Happy tweeting and don’t forget to follow me.