Creative Business

Tips for starting your own creative business

Posted on March 23, 2014 · Posted in Self Promotion

Being Your Own Boss is pretty much the dream. It’s all well and good to have an idea for a business but how do you make the leap from idea to actual real-life business?

How do you make your business a real quantity, something that represents you as a creative, as well as an astutely-minded business person. I’ve compiled some top tips for making your business idea a success.

1. KNOW WHAT YOU’RE OFFERING

Have a brainstorming session and decide what, exactly, your business is going to provide. What services will you offer? How much will you will charge? Do you want to work on your own or with a partner?

2. ESTABLISH AN ONLINE PRESENCE

Whetehr you decide to use Twitter, Facebook or other social media network it is vital that you get your business out there. Make sure you use keywords in your tweets and blog post tags to guarantee that people will find you!

3. DON’T GIVE UP AT THE FIRST HURDLE

Remember Rome wasn’t built in a day. Don’t be disheartened if you haven’t had any sales or interest at the end of your first month. Simply look at what you have done and decide on how you can make it better.

4. MAKE THE MOST OF THE RESOURCES YOU ALREADY HAVE

If you’re pouring your heart,soul and bank account into your venture, chances are you won’t have the most welcoming of bank balances. Instead of racking up debts by investing in your business, simply utilise what you already do have.

5. BE REALISTIC

See point 3. I just thought I’d reiterate it again so as to emphasise that you shouldn’t give up easily! Yes, your business idea – your copy writing services, your freelance graphic design – is amazing, but chances are you’ll be slotting it in around work/study. Make sure you keep up to date with all work, as well as meeting all your goals and targets (whether it be a plan for a client or a 5,000 word essay) – not just the ones that seem most appealing!

6. TRY TO NETWORK

Do you know anyone who’s set up a similar business and made it a success? Talk to them and find out how they did it. Equally, go to as many relevant events as possible and mingle; you never know who you could meet. Perhaps throw your own event – this is a great way to boost your business’s profile as well as meet like-minded people.

7. DO YOUR RESEARCH

Know who your customers are and what they want. Which of your products and services are selling best? Equally, know who your rivals are. What are they offering that you’re not? What do they do that’s different?

8. USE TIME EFFECTIVELY

Wave goodbyes to leisurely mornings spent flicking between Facebook and the BBC News website. You need to focus on what you’re doing, and utilise your time as efficiently as possible. Make sure that every moment you spend working on your business is accounted for. Make a to-do list each morning and make sure you do it all!

9. MAKE SURE YOUR WEBSITE IS FULLY FUNCTIONAL AND UP TO DATE

An irregularly updated website looks unprofessional. Equally, a site where the links don’t work or the information is out of date is not exactly going to scream ‘let’s do business!’ at passing visitors. Log-out of your web software every now and then and check that it’s all working smoothly. Equally, get friends and family to check how your site is looking and critique it.

10. BE PROFESSIONAL AT ALL TIMES

Well, der. Don’t think I need to go into this final tip in great detail. Remember to remain professional at all times, as people are more likely to want to work with you if they don’t see negative comments about you or your work posted on social media websites, or by hearing them from people you worked with before.