When self promoting there is no harm is trying to do it will a little style and panache. Here are a few tips you should remember.
1. DO BE ORIGINAL
Copying existing trends or themes is usually setting yourself up for a fail. Illustration wise, be as original as possible. Stealing ideas and styles confuses clients and earns you a very bad reputation.
2. ALWAYS THANK YOUR CLIENTS
As well as potential clients who’ve shown interest in your work, put people you’ve worked with on your mailing list. If you’ve created a really nice peice of self promotion, be sure to reward your clients with it. Why not add them to your Christmas card list? This is a informal way for you to stay in touch once a year and make sure they don’t forget you.
3. REMEMBER THE DETAILS
Letting your work speak for its self is one thing, but don’t promote your work with little context. Always include info on the project, whether online or as a mailou. and never forget to include your contact details.
4. DON’T USE SHOCK TACTICS
No one appreciates being shocked. Too often ‘attention grabbing’ is mistaken for ‘shocking’, whicj garners you little attention and fewer fans. Make professional approached professionally, never alarmingly.
5. DON’T FORGET TO BE GREEN
Always be conscious of the environment. Don’t think cheap and disposable but think ‘keepable’ instead. Try and make it from recycled materials and think about its environmental impact. You will find a lot of people will appreciate the fact you always try to be green.
6. NEVER LIE ABOUT YOUR EXPERIENCE
If you were part of a wider team on a project, say so – don’t try to take all the credit. And if you designed a self initiated poster for MTV, don’t pass it off as MTV work. It will never do you any favours as people usually find out sooner or later about the lies.