Anyone who’s tried knows that small business marketing isn’t for the faint of heart. Marketing your small business depends on doing certain things and doing them well. The amount of competition we face nowadays is breathtaking, and working out how to get your website & online marketing performing well is tricky.
Here are some important steps to stay ahead of the game!
HAVE A MARKETING PLAN
Don’t leave anything to chance. Construct a well-thought out, concise plan that maps out each of your marketing elements and just what you need to do to make it work. Make it as detailed as possible. At the very least fill in the broad strokes.
BUILD A MAILING LIST
Don’t be misled into thinking collecting and building an email list is dead. If you don’t build a list, you are failing to build your business! You simply can’t afford to leave such a large source of potential profits for your competition.
Research has shown a video is 50 times more likely to appear on the first page of Google than any other text page! That’s too good to pass up. Small businesses can engage in this by video marketing. The video market is still comparatively untapped and having a simple video advertising your wares can gain you loads of Google traffic along with authority.
Make certain your websites are optimized for mobile, as more than half of all searches now are originating from some sort of mobile device. Microsoft reports that mobile browsing is projected to overtake desktop browsing by 2014. Having your pages mobile optimized can help improve your reach, as well as corral impulse buyers.
DON’T TRY TO BE A HERO AND DO IT ALL ALONE!
None of us can do it all, particularly when it comes to the constantly changing world of online marketing. Find out what’s working now, learn from the best you can afford, and hire the very best outsourcing you can get. It will pay off handsomely in the end!