Content Strategy

What Questions Should Your Content Strategy Address?

Posted on March 8, 2014 ยท Posted in Creating Content

What are the main principals of content strategy and best practices for creation, publishing and maintenance of web content.

In this overview, I’ll go over these basics of a content strategy in a little more detail and demonstrate how you can prepare your content. Not just for your website, but for the benefit of your websites audience.

1. DETERMINE YOUR AUDIENCE

This is the most important starting point. Who is the content for? Who are you trying to attract to your website, service or product.

2. FIND YOUR THEME AND MESSAGE

What is the message that you want to communicate to your website visitors? What do you want to tell or show to the audience you have identified?

3. DEVELOP THE APPROPRIATE VOICE

What tone of voice will best deliver the message and resonate with the chosen audience, to bridge the gap between need and solution?

4. BE USEFUL

Does your content serve the purpose for which it is intended? IS it actually useful to those for whom you have identified a need?

5. MAINTAIN CONSISTENCY

Is you content consistent in tone of voice throughout the website? Does you website communicate with one voice.