Twitter CEO Dick Costolo revealed a new look for the microblogging platform today which allow members to display a large banner image at the top of their profile pages to give greater prominence to photographs in a redesign that makes the service more reminiscent of Facebook.
The moves to add more visual interest are in line with Twitter’s plan to become more of a “destination”, to help it build its fledgling advertising business. It meanwhile also developing more partnerships with content providers, such as sports bodies, and is controversially clamping down on third parties displaying tweets from its more than 500 million members in other online locations.
As well as redesigning the Twitter iPhone and Android apps, and website, the firm’s iPad app has been rebuilt from scratch to make it “fast, beautiful and easy to use”. It now allows more direct access to tweeted material such as videos and photographs, Twitter said.
The changes will be rolled out gradually, but members who want to add a banner image straight away can do so by visiting their design setting page.
What do you think is the new look a thumbs up or thumbs down for you? let me know by leaving a comment below.