Facebook Engagement

Facebook’s one billion users

Posted on October 5, 2012 · Posted in Social Media

Facebook has announced that it now has more than a billion users who access the site at least once a month, a milestone its founder Mark Zuckerberg hailed as the proudest achievement of his life. Although the social network has seen user numbers plateau in Britain and America but this hasn’t stopped it managing to add 100 million active members since April as it continues to gain popularity in developing countries.

It is the first social network to hit the billion-member threshold, and has twice the users of its nearest competitor, the microblogging site Twitter. However, this milestone has had very little impact on Facebook’s ailing share price. The social network has struggled to regain its footing after its disastrous £64bn flotation in May, and yesterday saw its shares rise only a tiny bit to £13.85 which is little over half their value at Facebook’s initial public offering.

Mr Zuckerberg, who founded the company in 2004 from his Harvard University dorm room, said:

Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.

He added that his ultimate goal is to have the world’s entire population of nearly 7bn people on the social network.